These days, most businesses across the country have had to readjust their ways of doing business because of the COVID-19 pandemic, and the Golden Chick fried chicken franchise opportunity is no exception. We knew our response to the health crisis, and the resulting effect it’s had on our economy, would have to be aggressive and comprehensive if we wanted to be there for our franchisees and keep the Golden Chick brand the exceptional one that it is today. But as we approach the end of the year and look back on its challenges, the good news is our brand has grown throughout 2020, despite the economic uncertainty, and our franchisees have benefited!
Before and After
Prior to the onset of the pandemic, our Golden Chick franchisees were dividing their sales in three ways:
- 70-75% were from drive-thru
- 20% were on-site/sit-down meals
- 5% were through third-party delivery services
Not surprisingly, COVID-19 changed all that. Since the onset of the pandemic, 90% of the business our franchisees see is through their drive-thrus, and 10% by way of third-party delivery options. As a result, because we’ve been able to continue providing communities with our delicious menu items in safe and convenient ways, our stores have seen little to no decrease in sales, and no location has been forced to lay off employees. If anything, many of our franchisees have had to hire more staff to meet the growing demand for our wholesome and affordable meals.
Furthermore, pre-pandemic, the average order price was $8.25 at lunch and $23.00 at dinner; since the pandemic, our Family Bucket meals prepared as a home-cooked meal has grown in popularity. With enough food to feed a group, the average price per order ranges from $20 to $30 for both lunch and dinner. All our Golden Chick locations have seen a double-digit sales increase, year over year, as well as growth in their new customer base. In short, our fried chicken franchise opportunity is not only recession-proof —it’s pandemic-proof!
Our Support Is Essential and Comprehensive
Of course, as hard-working as our franchisees are, they wouldn’t be nearly as able to weather an uncertain economy if they didn’t have the Golden Chick corporate team behind them. Our deep relationships with vendors and suppliers mean our franchisees enjoy regular twice-weekly deliveries of the products they’ll need to keep their customers happy — and all at great price points, even during shortages. The Golden Chick corporate office handles all the logistics of the supply chain, leaving our franchisees free to concentrate on customer service and business growth. We’re committed to the success of our franchisees not just because our reputable name depends on it, but because they deserve it. That’s the Golden Chick way!
2020 Growth
The good news is, despite a year that’s had its share of ups and downs, the Golden Chick fried chicken franchise opportunity is a robust one and showing no signs of slowing down! In this year alone, we’ve opened 14 new locations and will open 8 more before the end of the year, making 2020 our strongest year yet. We can’t wait to see what’s in store for 2021!
Ready to take advantage of the Golden Chick fried chicken franchise opportunity? We’d love to hear from you, so get in touch today!
