Since our first location opened in San Marco, Texas, in 1967, Golden Chick has raised the bar in quality and excellence in the fried chicken franchise industry—and over the years, technology has helped expand our customer base. That tradition continues with the rapid growth of online ordering and delivery services that have become a game changer in the quick-service restaurant (QSR) industry.
[lwptoc numeration=”none”]
Online ordering and delivery services have given customers more options and choices than ever before, allowing our franchisees to capitalize on this opportunity and increase sales. Our online ordering platform offers easy access to popular and healthy menu choices that our customers enjoy. And our quality is unmatched, with an expanded menu that includes hand-breaded catfish, salads, and more tasty options—a menu that will keep your customers coming back for more.
Online Orders Equal Lower Fees for Your Golden Chick Franchise
According to Global NewsWire, online QSR orders have resulted in a significant increase in profitability in the quick-service restaurant industry, with some estimates ranging from 18 to 20%. This increase contributes to a QSR market projected to hit $813B by 2028. That represents an opportunity for our franchise partners to expand into new markets and build customer engagement from occasional visits to regular dining.
Golden Chick’s network of more than 210 stores allows us to negotiate lower fees from the significant online delivery providers, which benefits the bottom line of our franchise partners. Our in-house online ordering platform does include a marginally higher price point but is also designed to cover 50-70% of fees needed for third-party delivery.
By empowering our franchisees with the tools they need to be successful, they can focus on customer service and growth without worrying about the technology behind their success.
Our Franchises Are Leading the Way Toward the Future
More people work from home and study online, contributing to higher QSR delivery sales. But the future may look different as technology changes, allowing for more direct online interaction with customers, the addition of non-traditional payment methods, and other ways to enhance the QSR fried chicken industry. Golden Chick provides our franchisees with the best available technology to facilitate sales and will continue to do so as new forms of technology emerge.
The Golden Chick app allows our customers to place an order from home or on the go. Like our website, it’s a seamless and interactive platform that makes online ordering a breeze. Another option that’s also growing in popularity is curbside pickup, which gives the customer greater flexibility. They can order online before they leave work and pick up their wholesome and affordable Golden Chick meal on their way home.
Technology Support and So Much More
Our preopening training will prepare you to deliver the same consistent, smooth, and positive customer experience across all our 210+ Golden Chick locations. As a Golden Chick franchisee, you and your employees will be provided with the technology to process customer orders for streamlined transactions.
We’ll also provide marketing support and access to valuable resources, like our essential vendor relationships, that can help your franchise thrive and prosper. Our network of QSR locations, our robust technology, and our partnerships with leading delivery services are just a few of the ways we help our franchisees boost their bottom line and stay a community favorite.
Contact us today to learn more about a Golden Chick chicken franchise opportunity and the popularity of our delectable fried chicken, healthy options, and extras menu.
