In today’s chicken franchise market, plenty of brands possess strong name recognition with consumers but still lack a firm identity consistent with their target audience. As a result, many of the brands that fit this description struggle to form a strong connection with consumers who are interested in their food. While they can still experience some foot traffic in their franchise locations, the amount of customer loyalty they have built up pales in comparison to other quick-service restaurants (QSRs). Restaurant brands with a clear identity and track record of longevity are typically better franchise partners for those getting started in the QSR industry.
Having started as a Southern chicken restaurant over 50 years ago, Golden Chick has steadily gained recognition from customers for its authentic taste and great value. As we have expanded with new locations, we have shown a willingness to enter into markets that many other brands choose to ignore. While they feel these markets are not worth the investment, Golden Chick franchisees have been able to win over the local communities who have eagerly been waiting for a chicken QSR to open near them. As a result, investing in a Golden Chick franchise has become a potentially lucrative opportunity for entrepreneurs eager to take advantage of this consumer demand. Explore markets like the Gulf Coast in Florida, Tennessee, amongst many other popular markets.
Meet the Loyal Golden Chick Customer
Golden Chick’s commitment to serving delicious Southern chicken, sides, and other popular items has resonated tremendously with our large customer base. These consumers are pursued by other brands but rarely with the same success. While some competitors continue to focus on segmenting the market to build a more niche target audience, Golden Chick has developed a menu that can appeal to as many customers as possible while remaining true to our own brand identity. As chicken continues to soar in popularity across America, Golden Chick is one of the few QSR brands that can attract consumers from various backgrounds.
Golden Chick’s customers are among the most ethnically and culturally diverse in the market, as evidenced by how many different territories have been able to enter and experience success. Many of our stores also include regional favorites on their menu that have become popular orders for many local customers. Regardless of how they prepare chicken-based meals in their own home, our customers know that our menu has plenty of Southern food options they can enjoy at their local Golden Chick restaurant.
Certain chicken restaurants prefer to target very specific consumer profiles, such as those focused on healthier menu items or food that can fit within certain dietary limits. These QSRs often do this in the hope that those consumers will become fiercely loyal to their brand and return on a nearly daily basis. Meanwhile, Golden Chick has remained focused on appealing to a wide range of customers who will grow to appreciate the authentic taste of our food and the consistency of our welcoming customer experience.
Golden Chick’s customer base can be described as solidly blue-collar or working class, with little or no desire for all of the “frills” that many other chicken QSRs seem to be exclusively focused on these days. Our customers possess significant purchasing power as it relates to buying meals from a chicken restaurant like ours. This keeps a high volume of reliable foot traffic returning to many Golden Chick locations day after day for quite some time – even helping us outlast some of the big names that try to enter the same territories as us.
Why Our Customers Choose Golden Chick
More than anything else, the consumers who visit Golden Chick restaurants often appreciate us for the way we keep things simple. Our brand is all about sticking to time-trusted recipes that create an authentic Southern taste – unlike what most QSR chains provide. Compared to many of our competitors, Golden Chick provides larger servings that are more favorable to customers who have been eagerly searching for a meal that can quiet their hunger. When you put it all together, consumers continue to choose Golden Chick as their top destination for Southern fried chicken because of the great overall value offered at each of our franchise locations.
Entrepreneurs who want to enter the QSR industry should compare the passionate customer base at Golden Chick to any other chicken franchise on the market. Very few brands have shown that they are able to build a following that is as loyal and diverse as ours. Thanks to our franchise partnership, plenty of interested candidates who chose to invest with Golden Chick have come to consider it a great business decision.
Contact us to learn more about our franchise opportunity today!
