Your Restaurant Franchise Marketing Plan: 3 Great Ways to Get the Word Out!
When you become part of the Golden Chick family of franchisees, you can count on our training and support to help you grow your business, including our in-house marketing efforts on your behalf. Still, in many ways, it’ll be up to you to create a restaurant franchise marketing plan that’ll get the word out about your franchise and the wholesome and delicious Golden Chick menu. There are lots of ways to effectively market your restaurant, and many of them can be personally satisfying. Here, we’ll look at three of them.
Become Engaged with Your Community
When it comes to a successful restaurant franchise marketing plan one of the best places to start is right in your own backyard. A business owner who is involved in his or her community not only does themselves good but their business as well. Think about ways in which to give back — sponsor a little league team, start a food drive, employ veteran and first responder discounts — these are just some of the ways you can boost your community and your franchise’s presence in it.
Another great way to do so is to join your local Chamber of Commerce. Smart business owners make it a point to join them because of the opportunities they provide to meet new faces, chat with community members, and converse with other business owners. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re Golden Chick restaurant is there to provide a wholesome and affordable menu is a very effective way to market your franchise — and it can be fun, too!
Take Advantage of Technology
Social media platforms like Facebook, Instagram, and Twitter are great tools you can use to reach your customers and tell them more about who you are and how your Golden Chick restaurant is serving your community. You can use social media to announce updates to your menu, run contests, and celebrate employees. These accounts are free to set up and have the potential to reach millions of people, so it makes a lot of good sense to harness the power of social media as part of your restaurant franchise marketing plan. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Focus on the Customer Experience
You can’t overestimate the power of a friendly smile or handshake. The truth is, customer service is the single most important marketing tool available to you — and best of all, it’s free and easy!
Customer service is essential in any industry, but it’s especially so in ours. After all, the restaurant industry relies heavily on hospitality, so it’s vital that your customers leave happy.
Paying attention to the customer experience generates positive word of mouth, and that’s something you simply can’t buy. When your customers leave satisfied, when they’ve been taken care of by friendly and responsive staff and management, they’re bound to share their positive experiences with others, and that goes an incredibly long way toward growing your franchise.
These are just a few ways to think about a restaurant franchise marketing plan. To find out about the kind of marketing support we offer our franchisees, get in touch today!