When considering the many options available for investment within today’s quick-service restaurant (QSR) market, entrepreneurs will want to choose one that offers key competitive advantages, such as name recognition, customer loyalty, technological capabilities, store environment, and many more. Most entrepreneurs find it difficult to build these advantages using a small business model in such a crowded field of QSR restaurants. To give themselves their best chance of success, they should instead choose to franchise with an experienced QSR brand like Golden Chick.
Golden Chick has been operating in the restaurant industry for well over 50 years, giving us plenty of business knowledge to draw from to help our franchise operations. While other restaurants have struggled to keep pace with an evolving business world, Golden Chick has anticipated and adapted to these shifts to keep our franchisees one step ahead of the competition. Beyond our franchise support, Golden Chick franchisees also benefit from the popularity of our delicious chicken and other menu items that have drawn crowds to our restaurant locations throughout our decorated history.
Franchising Is the Way to Go
As we mentioned before, starting a new restaurant from the ground up as a small business is an exhausting, time-consuming process full of roadblocks. Even when the new business is officially open, there is no guarantee that customers will be willing to give it a chance over the previous QSRs they have been loyal to. After all, a competitive advantage is hard to come by when launching a completely new brand on your own, as it requires a significant amount of investment in resources that most small business owners simply cannot afford.
On the other hand, owning and operating a franchise can address many of these concerns right off the bat. Franchisees can rely on an established brand name that attracts consumers who have enjoyed the QSR before in other locations. Franchisors you’ll find also supply their new locations with training and support that helps each store build upon the brand’s many competitive advantages without having to start from scratch. This can relieve a major financial burden many individual small business owners are forced to take on or risk going out of business.
Why Golden Chick?
Despite the success of many QSR franchises, not all franchising opportunities have the same potential. While some brands claim to be QSRs, they still operate in the same fashion as a fast-food restaurant, which can lead to backlash from consumers and franchisees alike. Part of the reason the QSR market is experiencing so much growth in recent times is that people have grown tired of the “same-old, same-old” and the limited potential that can exist within the fast-food industry.
Golden Chick has been able to stay above the fray with our innovative QSR model thanks to a number of key advantages, including:
- Committing to serving authentic, crowd-pleasing menu items
- Building up customer loyalty and brand recognition that sets up future locations in new territories for success
- Adding technologies and other store renovations to improve the customer experience
- Creating a process to open new locations that is more affordable and efficient for prospective franchisees
- Establishing training and support resources to give our franchisees full confidence in the prospects of each Golden Chick unit they open
For a quick-service restaurant like Golden Chick, these differentiators not only work to attract customers but provide an easier path for our franchisees to accomplish their goals and boost their return on investment. As our brand continues to grow, Golden Chick is excited to add more store owners to our franchise family and strengthen our competitive advantages even further!
Become a Golden Chick franchisee today and experience the benefits of partnering with our brand in today’s QSR industry!