Entrepreneurs who are considering investing in a franchise often find themselves asking certain questions about whether or not that brand or business model is the right fit for them. In the case of a food franchise, conventional wisdom has long suggested that potential investors should try eating at an existing location before making a decision. However, in today’s modern world full of quick-service restaurants (QSRs), evaluating the franchise goes beyond just the quality of the food and service. It must also incorporate aspects like the customer atmosphere, diversity of the menu, customer loyalty, the app and other technology services, and more. Luckily, a Golden Chick franchise can easily satisfy the expectations that both customers and franchisees have for these specific categories.
For the past 50 years, Golden Chick has been building a reputable brand name that enjoys a strong amount of customer loyalty from nearby consumers. Each entrepreneur that joins our team has been able to leverage this and other competitive advantages that are hard to duplicate outside of the Golden Chick franchise model. Together, we build a franchise that aligns well with the franchisee’s personal and professional goals that motivated them to pursue a QSR opportunity with us.
A Versatile Menu That Goes Beyond Our Famous Chicken
In today’s QSR market, it’s important to build a menu that stands out in its quality and the variety of options it offers. While many other franchisors have pivoted to adding chicken to their menu in recent years, it’s rarely because they see long-term value in it or because they are known for making high-quality chicken-based meals. They simply view it as another fad that they have to capitalize on before it fades away – which consumers often note from their lackluster quality and presentation on these new menu items that they’ve scrambled to add.
Meanwhile, chicken is not considered a ‘fad’ at Golden Chick because we’ve been committed to it from the start. For decades now, we have specialized in serving fresh, tasty chicken at each restaurant franchise that we open. This has given Golden Chick a strong brand recognition with consumers, as they recognize that we actually commit to making high-quality meals from our menu. This has also enabled us to expand our menu with new additions that are known to please the palate, like our American-sourced fried catfish. Golden Chick aims to strike the right balance between building a top reputation for having demonstrated an ability to make great meals with adding other popular menu items, so we don’t become one-dimensional.
Golden Chick’s customer loyalty app has also become renowned for its user-friendly interface and the way it rewards consumers for regularly using it to submit orders. With the future of online ordering looking as promising as ever, having a highly rated app for customer use is a significant asset to any brand. It’s why we encourage potential franchisees to use the Golden Chick app for themselves to see just what value their QSR business would have access to by franchising with us.
Offering the strongest menu possible and providing convenient ways to deliver it to our customers is just part of what makes starting a chicken restaurant franchise with Golden Chick so promising. It also serves as a reminder of why you should use a brand’s ordering app and familiarize yourself with the actual customer experience before investing with them!
Contact us today, and we’ll show you what other competitive advantages come with our Golden Chick franchises!