Are you interested in partnering with Golden Chick, but not sure how to open a chicken restaurant franchise while the pandemic continues? There are no easy answers to dealing with COVID-19, but unlike many other restaurants, Golden Chick has continued to open new locations throughout 2020 and will continue in 2021. It’s a fact; we just opened our 200th store! Many of our franchises have been especially busy since COVID-19 changed the way we all dine out, and, we believe with our model, it makes perfect sense to open a chicken restaurant franchise in the new economy. Learn why here.
People are Craving Comfort Food
While uncertainty reigned in 2020, many Americans found themselves reaching for familiar comfort food to establish a sense of normalcy. Ciera Womack, Senior Marketing Manager at Farm Rich, explains: “Food is a common denominator in what gives us comfort during these stressful times … these types of foods are having a positive impact on our lives right now.” It could be why healthy eating has dominated industry trends for years, but people are now choosing food that makes them feel good – many are choosing comfort foods five times per week, and 69% say they’ll enjoy the same level of comfort food post-pandemic.
For many people, Golden Chick is a convenient option for their favorite comfort food. Not only do we offer the best chicken around, but also sides like mac and cheese, dirty rice, and green beans add a homestyle flourish to our menu. It’s just one of the reasons that the demand for our food has been so strong; we’ve been opening chicken restaurant franchises throughout the pandemic.
Convenience is Key
Shifting state and local regulations, along with an increase in social distancing, has compelled many people to seek alternatives to dine-in restaurants. Drive-through businesses, like Golden Chick, have automatically enjoyed an advantage, as people can order their meal without needing to enter our locations.
Delivery apps like DoorDash have made things increasingly more convenient, as customers can order their meals right from home for delivery. As it happens, delivery apps have seen their business more than double during the pandemic!
Golden Chick is proud to partner with apps like DoorDash, UberEats and Gruhub and those partnerships have kept business booming for many of our franchisees. It’s just one example of how we’re continually looking for ways to improve our customers’ convenience.
Learn How to Open a Chicken Restaurant Franchise
As you can see, it’s a great time to invest in a new Golden Chick franchise. We’ve streamlined the process and can help you hit the ground running. The first step is to contact us! We’ll give you the details on the investment and break down what it takes to move forward.
Contact Golden Chick today to learn more about what it takes to open a new franchise!
