When you invest in a chicken restaurant franchise with Golden Chick, you can count on our marketing expertise to help you get the word out about your new business. Still, it’ll be up to you to do a lot of the marketing yourself, which most of our owners enjoy, as it can bring them closer to the communities they serve. Ours is a popular brand that practically sells itself, but there are still plenty of great ways to tell people about our delicious menu and all we have to offer. Here, we’ll look at three of them.
Pay Attention to Customer Service
Customer service is important in any industry, but it is especially so in the quick service restaurant industry. Most guests who visit a Golden Chick location won’t be there very long — many of them will either be taking advantage of our drive-thrus or eating their meals at home. That said, there’s still plenty of time to wow them with your attention and service. Good customer service generates positive word of mouth, and that’s something you simply can’t buy. When your customers leave happy, they tell others about their good experiences, and that helps to grow your brand. At Golden Chick, we’ve always believed in the importance of customer service. It’s served us well, and it can do the same for you, too.
Join Your Chamber of Commerce
Smart business owners make it a point to join their local Chambers of Commerce to take advantage of the many opportunities they provide to meet new faces, chat with community members, and converse with other business owners. When you invest in a chicken restaurant franchise with Golden Chick, you’ll want to network as often as possible, to meet members of your community and share stories and experiences with them. The effect of a simple handshake can’t be overestimated, and you’ll have plenty of chances to shake hands at Chamber meetings and events. Chambers also often offer members chances to take part in discounted marketing initiatives, making your membership an even smarter move.
Take Advantage of Social Media
Social media platforms like Facebook, Instagram, and Twitter are great tools to use to reach your customers and tell them more about who you are and why visiting Golden Chick is such a delicious idea. Golden Chick Marketing will help you set up and manage these accounts, and will compliment your posts with feed from our corporate site. You can use social media to announce updates to our menu, share specials, and run contests. These accounts are free to set up and have the potential to reach millions of people, so there’s no reason why you shouldn’t harness the power of social media. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
To find out more about marketing strategies you’ll want to think about when you invest in a chicken restaurant franchise, reach out to us today!