Golden Chick’s FranchiseGrowth for 2021
Last year was an exciting one for Golden Chick! We’ve been a leader in our industry since opening in 1967, serving the best-tasting chicken and a menu that’s beloved by young and old alike. While we’ve been busy, we’re looking forward to more growth – consider opening a fried chicken restaurant franchise with Golden Chick and help us achieve our goals!
At the close of 2021, Golden Chick has 210 locations across Texas, with a 55-restaurant commitment in the works for the Houston area, another 35 in West Texas, 40 restaurants in North Texas, 20 locations in the Las Vegas area, and more locations in 6 Southern states. We’re extremely excited by this growth and the opportunities these expansions bring for our franchisees!
Our Year in Review
To start the year, Golden Chick ranked #302 on Entrepreneur magazine’s Franchise 500 for 2021. We jumped 32 spots from last year! We furthered our collaboration with Cholula hot sauce and expanded our hot sauce-inspired menu with the Cholula Mac & Chicken Sandwich and Cholula Mac & Cheese.
In February, Golden Chick franchise unveiled a new modular prototype to allow for mass expansion with lower franchisee costs. This latest prototype is designed to make both building and operating a Golden Chick location easier and more affordable for franchisees. We also introduced a quartet of seafood specials, including our new Beer-Battered Alaska Cod Sandwich as part of our 2021 seafood menu, just in time for lent.
Last spring brought more than just new things: we hired a new franchise operations district director, Beth Carr, to the support center team. We added boneless chicken thighs to our menu, and we took home three silver TellyAwards for our ad campaigns.
Golden Chick’s president, Jim Stevens, was featured in an article by DMagazine (Dallas), where he discussed how the cancellation of the Texas State Fair in 2020 led the helm to help save the Corny Dog. Golden Chick would go on to sell out of Fletcher’s Original Corny Dogs at every single location during the weeks that normally host the State Fair.
September brought the rollout of our Boneless Wings for a limited time . . .and by November, we decided to keep Boneless Wings on the menu until the end of 2021 by popular demand.
We made key leadership moves with the promotion of Julie Burt to district director, the hiring of Nayely Casillas to certified field trainer, and the hiring of Lindsey Orenstein to brand marketing director. Golden Chick also announced that we are continuing our menu innovation with the testing of our first plant-based product – Beyond Chicken® Tenders.
Our Franchise Opportunity
The Golden Chick brand has enjoyed tremendous growth, making us a leader in the fried chicken industry. Our name has become synonymous with recognition and respect, and our customers trust it to mean wholesome, affordable chicken. This is greatly due in part to our franchisees.
We’re proud to be a leader in a robust and crowded industry, and as a nationally recognized brand, Golden Chick helps our franchise owners get ahead of the competition. When you partner with us to open a restaurant franchise, you can count on industry expertise and ongoing support. We’re dedicated to helping our franchise owners find success.
There’s no better opportunity to consider than opening a fried chicken restaurant with Golden Chick.
Golden Chick is the top franchisor in the fried chicken restaurant segment and we’re growing! To find out more, get in touch today!