QSR Franchise Industry Trends to Keep an Eye On
It’s projected that the quick-service restaurant (QSR) market will increase by $119.2bn by 2025, a CAGR of almost 4%. This growth is being driven by increasing consumer preference to dine out, brand loyalty, interest in new dining experiences, and interest in new cuisines and flavors. These factors are creating significant opportunities for the QSR franchise industry.
The quick-service chicken franchise sector is forecast to reach $38.8bn for 2021, as comfort food continues to fuel the economic landscape post-pandemic.
Key trends that are expected to influence the market include:
Innovative Packaging Techniques
Younger generations of consumers are increasingly interested in sustainability as a global issue. Companies can take advantage of this trend and generate greater consumer interest by utilizing innovative packaging solutions such as biodegradable, compostable, and custom packaging to fit the product’s shape and size.
Embracing Technology
Once franchisees saw that the QSR industry was pandemic-resistant, the addition of drive-thru windows, mobile ordering with curbside pickup, and delivery options made operators stronger. While technology in the industry is nothing new, the pandemic pushes QSRs to be more innovative and faster about adopting these tools.
More Operators
QSR franchisors are seeing an increase in interest in franchise owners. Many companies are reporting signing multiple franchise agreements and expanding into new markets. As the economy continues to improve, the pandemic begins to ebb, and an increase in interest evolves, the franchise world is ready to see explosive growth.
Comfort Is King
The “comfort economy” continues to see growth post-pandemic. Two in three Americans reverted to childhood food favorites and began eating more comfort food during the pandemic. Some 70% of those surveyed said they’d continue to enjoy the same amount of comfort food that they did during the pandemic.
Franchise of the Future
Golden Chick is the franchise of the future! We’re embracing these trends as we continue to build our reputation on convenient locations, unique and memorable building styles, and an unbeatable menu. Our franchises have been leaders in our communities for decades, and we stand out from the competition by providing:
- A loyal following and customer base
- Exceptional franchisee support
- Bulk purchasing pricing
- Ongoing training assistance
- Operational systems designed for maximum efficiency
Our franchise owners enjoy many other advantages as well, including competitive start-up costs, superb ground-up or conversion construction design, strong marketing and advertising support programs, among many other perks!
We have over 50 years of QSR restaurant franchise success, and we’re only getting better. We’re dedicated to ensuring that our franchisees have the answers, support, and guidance they need as well as an expert team behind them every step of the way.
Partner with Golden Chick and see how we’ve become a leader in the QSR franchise industry with our franchisee success.
Golden Chick is a leader in the quick-service restaurant franchise industry, and we’re growing! To find out more, get in touch today!
