As we look to the future and move past a difficult 2020, there is a lot to be optimistic about. Life is returning to normal, and people are making plans and working toward goals. A number of industries suffered setbacks as a result of the COVID-19 pandemic, but the quick service (QSR) industry was not one of them. Thanks to an inherent emphasis on convenience and affordable takeout, restaurants in the QSR industry quickly adapted to the new normal to serve their customers safely and efficiently.
The Golden Chick brand was and is among those names that have continued to thrive, even during difficult times. What’s more, we’re helping to define the future of the QSR industry, making now a great time to think about an investment in your very own Golden Chick restaurant!
Safety and Convenience Combined
A recent survey found that 77% of consumers say they feel the safest when getting their food from drive-thrus, giving quick service restaurants like Golden Chick a valuable advantage over much of the competition. This trend toward relying on drive-thrus and takeout is not going away anytime soon. The QSR industry, and Golden Chick in particular, is actually stronger for it, as it allows for more customers more time to take advantage of our wholesome and delicious menu! Right now, 90% of the business our franchisees see is from their drive-thrus, and because we’ve been able to provide communities with our delicious menu items in safe and convenient ways, many of our stores have been busier than ever!
The Appeal of Delivery Apps
Even before the pandemic, more and more people were taking advantage of delivery apps — and now especially so! Not surprisingly, delivery apps have seen their business more than double during the pandemic! Golden Chick is proud to partner with apps like DoorDash, UberEats, and Gruhub, and those partnerships have kept business booming for many of our franchisees. It’s just one example of how we’re continually looking for ways to improve our customers’ convenience and how we’re leading by example.
A Great Meal at a Great Price
It’s always been important to consumers to pay attention to good values, and perhaps most certainly now. Thanks in part to technology, consumers are smarter than ever, and it’s not difficult for them to compare prices and what those prices get them. Golden Chick has always been a great meal at a great price, and the QSR industry continues to be kindest to those brands that pay attention to the value of the consumer’s dollar. That will never change.
Golden Chick is a leader in the QSR industry and continues to be a smart investment for anyone who wants to break into it. To find out more, get in touch today!