What Are Some Important Trends in the QSR Industry and Where Do We Fit In?
The quick-service restaurant (QSR) industry is an exciting one that’s constantly responding to outside forces to stay current with consumer demands. As a leader in that industry, Golden Chick pays close attention to industry trends and reacts to them in ways that always put our franchisees in positions of growth. Our corporate team is made up of seasoned franchise veterans who make it their mission to keep the Golden Chick QSR franchise opportunity ahead of the competition. Read on to learn more about some important QSR industry trends and where Golden Chick fits in.
Focusing on Safety and Convenience
Now more than ever, drive-thrus and delivery apps are essential features to any QSR industry restaurant because they allow consumers the safety and convenience they’re looking for during these challenging times. Implementing curbside and drive-thru pickup was something we pivoted to quickly at the onset of the pandemic, such that very few of our restaurants had to close, and most of our franchisees saw an increase in business, all with no layoffs of any employees!
While we continue to deal with the effects of COVID-19, safety and convenience remain a significant QSR industry trend, one that’s not likely to go away soon. For this reason, Golden Chick is proud to have partnered with apps like DoorDash, UberEats, and Gruhub to keep business robust for our franchisees. It’s just one example of how we’re always looking for ways to improve the customer experience and how we continue to show our commitment to the success of our restaurant owners.
Offering Complete Meals
Today, more and more patrons of QSR industry restaurants want menu options that are complete —meals that have been put together for them and that offer enough good food for everyone, whether that be for one or one dozen. Here again, the Golden Chick QSR franchise opportunity fits the bill! Our menu features Combos Family Meals and Party Paks that are great for individuals and families, and for many, our meals become a time for families to sit down together at the table and reflect on what’s important.
So many Americans right now are busy with daily demands that leave them little time to think about meal prep. So, when they get asked “what’s for dinner?” and they can happily say, “Golden Chick!”, it means one less thing they need to worry about.
Paying Attention to Value
These days, a dollar doesn’t go as far as it used to and people know it. So, they’re paying much closer attention to value, particularly when it comes to spending money to eat out. The Golden Chick menu has always represented a fantastic value, both in terms of quality and affordability, and our competitors have a very hard time keeping up with everything our brand represents. Our guests know they can visit a Golden Chick restaurant and buy a meal that’s wholesome, fresh, and delicious, and walk away with some change in their pocket! That will always be a competitive advantage our franchisees enjoy.
If you’d like to find out more about the Golden Chick QSR franchise opportunity, we’d love to hear from you. Reach out today!
