Whenever you set up a new restaurant brand venture, part of your entrepreneurial responsibility is to figure out the most effective ways to market yourself to the audience you want to reach. Restaurant brand marketing often requires a significant amount of resources, such as time, financial investment, marketing materials, planning, and more, for it to work properly and put your new chicken restaurant in a position to succeed. Franchising can provide an easier path to success with an established brand with experience in local marketing.
If you are looking to start a chicken franchise in the right market, Golden Chick could provide the opportunity that aligns with the vision you have for your investment. Our brand has been in the chicken quick-service restaurant (QSR) industry for more than 50 years, giving us a level of authenticity that many other restaurant brands struggle to match. Even with all the options in today’s market, consumers appreciate our commitment to chicken and make us their preferred choice.
While other QSR brands have had to react to chicken’s rise in popularity, often arriving “late to the party,” Golden Chick has stayed consistent throughout all our years in business. As a result, an established following of consumers flock to their nearest Golden Chick location today for a Southern chicken experience.
Our Marketing Fund Can Make a Difference
Although our authentic connection with customers is valuable, opening up new markets in your state requires more than just delicious taste. Effective local marketing is essential for a QSR franchise to build brand awareness, attract customers, drive sales, foster loyalty, and adapt to changing consumer preferences. Staying top of mind and connected with local customers can help a restaurant thrive in a competitive marketplace.
As a means of supporting franchisee marketing needs, we utilize a marketing ad fund. When you invest in a Golden Chick franchise, we dedicate a portion of the fund to helping your new locations reach local markets where potential customers reside. Our restaurant brand marketing strategy and campaigns have proven to deliver positive results for Golden Chick franchisees – and we are confident that we can help you do the same.
Our marketing efforts are focused mainly on specific designated market areas (DMAs) that surround the territory where you are opening your new Golden Chick locations. These DMAs map out the media markets of the nearby areas, showing you where best to purchase television and radio advertisements to reach consumers in these markets. DMAs typically include metropolitan and surrounding areas that are located within them, with neighboring suburbs and rural areas also grouped in.
Smaller DMA markets provide for effective media saturation without the need for dozens of locations. In fact, depending on your chosen territory, you could achieve market saturation through our DMA approach with just three to four Golden Chick units. As we expand with new locations, your franchise can benefit from the marketing efforts of other multi-unit operators in nearby territories. We have emerged in to markets like the Gulf Coast of Florida, amongst others.
Even a franchisee who chooses to operate a single Golden Chick location can witness strong franchise performance. Thanks to the DMA-focused strategy and marketing fund behind it, a small town with a total resident population ranging from 40,000 and 70,000 can serve as an ideal location for a Golden Chick franchise. This approach has helped several of our franchisees achieve steady growth and expand with multiple franchise units further down the line after starting with just one Golden Chick franchise.
Want to learn more about the details of our franchise marketing plans and how our marketing fund makes it easy for your locations to benefit from them? Reach out to the Golden Chick team today and discuss joining our brand family with a Golden Chick franchise of your own!
