Marketing is a crucial part of just about any business across all industries. Your ability to draw in new customers and convince previous ones to return plays a significant factor in your chances of survival in the fast-paced business world. Many entrepreneurs who want to find a competitive edge in their marketing strategies have discovered that franchising with an established brand like Golden Chick offers vital franchise advertising opportunities. This gives franchisees like you a competitive advantage that is hard to find for those doing everything on their own under a traditional small business model.
For more than five decades, Golden Chick has been serving tasty chicken dishes in a comfortable environment to customers who visit our Golden Chick locations. Our decorated history has allowed us to surge to the top of the quick-service restaurant (QSR) industry while others lag behind. Our franchisees directly benefit from this as we continue to drive positive momentum for the Golden Chick brand and each of our locations through the marketing support we provide for each entrepreneur who partners with us.
Our Marketing Efforts Help You Stand Out in the Chicken Restaurant Industry
The QSR industry has quickly picked up steam over the past few years, which has not gone unnoticed. Of course, new restaurant owners are constantly joining to take advantage of the increased popularity of QSRs, but so are existing restaurant brands that are looking to shift their business strategy. This makes it more difficult for new entrants to the QSR market, who are facing an even greater uphill battle to attract new customers and stand out in a crowded field with only small business advertising tactics to help attain that goal.
Fortunately for you, Golden Chick’s long-standing reputation in the QSR space makes it easier for us to market our franchise locations and build a loyal customer base. Other brands are new to the QSR and chicken game, as many of them view it as a simple fad that they have to pivot for the time being. Because they are new to the space, they don’t realize the earning and growth potential that has existed and continues to rise today – something that Golden Chick and our franchisees know all too well. As a result, we can market your franchise better, thanks to our diverse menu and deep affinity with our customer base in the southern United States. Consumers trust Golden Chick franchisees to make the dishes that they’ve enjoyed from us for so long, so there’s no need to look at the others who are late to the party.
Another advantage granted to Golden Chick franchisees over the small business model is that our franchise network boosts the marketing efforts of each Golden Chick location. While a traditional restaurant relies on local business advertising that struggles to match the customer outreach efforts of an established brand, Golden Chick franchisees know that a positive piece of marketing for one location benefits other franchisees too. A consumer who hears good things about a Golden Chick franchise in another area will be inspired to visit their nearest location to try it for themselves.
Golden Chick’s franchise advertising support is a key factor in what helps our franchisees gain the upper hand in a crowded field of QSRs!
Talk to us today about our franchise opportunity and see how our marketing efforts can push your Golden Chick franchise to the next level!