The power of brand franchising presents a unique advantage to business owners who elect to utilize it in favor of the more traditional small business model. Franchise brands give local entrepreneurs access to the resources that are typically only available to larger corporations, while they can still have a close connection to their business operations as they would in a small business. At Golden Chick, we have worked to find the right balance through our quick-service restaurant (QSR) franchises to create a top chicken QSR opportunity for interested parties of all backgrounds.
The Golden Chick brand’s journey began over 50 years ago when we first opened for business. Since that day, we have strived to build a sense of high-quality, consistent service with nearby consumers and strengthen their customer loyalty to our brand. While other restaurant franchisors have changed their business structure, menu, and other important aspects to chase fads, Golden Chick has remained true to what has taken us this far. Our dedication to satisfying the Southern palate has never wavered, and it is paying off in the growth that many of our franchisees are experiencing for their locations now.
Ahead of the Game in the QSR Franchise World
With the likes of chicken sandwiches and other chicken-based dishes are soaring in popularity over the past few years for their delicious taste, versatility, and health benefits. Many restaurant franchisors are now playing catch-up. However, their need to take advantage of this shift in consumer taste is not based on any authentic affinity for serving delicious chicken meals. To them, it is simply another trend that they must profit off before they switch their attention to the next thing – and consumers will notice the quality of chicken they serve.
Golden Chick has been serving chicken from the very beginning, meaning that we have been ahead of the curve ever since the surge in consumer demand for chicken dishes. Loyal customers know about the standards of our chicken items and spread the word to those they know to satisfy their chicken cravings. Golden Chick menus are far from one-dimensional, though, as we have expanded our menu during our time in business. And unlike the menu items other QSR franchisors offer, ours are not meant to replace the chicken dishes but to complement and pair with them.
Our Team Believes in Our Famous Chicken Brand
Golden Chick’s team members passionately believe in the franchise opportunity we have created – so much so that some of our corporate team members have decided to enter franchise ownership themselves! Sebastian Burton and Britney Golston both worked for the Golden Chick headquarters before opening a franchise for themselves. Having been familiarized with our business operations, chicken restaurant advertising best practices, and other key aspects of franchise ownership, they decided to franchise a Golden Chick location in Houston, Texas.
Britney and Sebastian’s franchise is just one of the many success stories that franchising with Golden Chick has brought to interested entrepreneurs. We’re excited to witness this growth of the Golden Chick brand and can’t wait to partner with more individuals to make their franchising dreams come true!
Want to join the Golden Chick team as a franchisee? Contact us today, and we’ll walk you through our franchising process!