Regularly shifting trends and innovations in the fast-food industry mean that businesses must continually adapt and evolve to stay ahead of the competition. Therefore, identifying opportunities that offer growth potential and sustainability is crucial for investors. Among the myriad of choices, one that stands out is a Golden Chick restaurant franchise opportunity. Here are some ways that we stay up to date in the industry and remain a top choice for investors and customers in this constantly evolving landscape.
We Make Health-Conscious Choices
Americans are increasingly seeking healthier food options, as evidenced by various studies. However, finding these options can be challenging. Despite this, the demand for nutritious, high-quality meals remains strong, indicating a significant market and a need for increased accessibility to healthy foods.
As a response to the increasing demand for healthier food alternatives, we’ve diversified our menu at Golden Chick to feature options like the Golden Roast Chicken™ and an assortment of salads. These additions cater to the health-conscious demographic without compromising on flavor.
We Embrace Technological Advancements
Technology has revolutionized the restaurant industry with a surge in online ordering, mobile apps, and digital payment systems. Golden Chick has adapted to this trend by introducing an intuitive app that facilitates easy ordering and payments, enhancing customer convenience and operational efficiency. On our app, you can:
- Get exclusive app-only offers
- Skip the line by ordering ahead
- Opt for the delivery option
We Advocate for Social Responsibility
Did you know that customers increasingly favor socially responsible brands? A Nielsen study shows that 66% of global consumers would pay more for products from companies committed to positive social and environmental impact. Notably, 73% of millennials are willing to spend more on sustainable products. This trend benefits brands that prioritize social responsibility.
Golden Chick is a socially responsible brand dedicated to giving back to the communities our franchisees serve. With our latest State Fair Mini Funnel Cakes campaign, we pledge to donate $.50 from each sale to fund various projects via DonorsChoose. The collected funds will be channeled back into the communities that our restaurants, franchisees, and valued customers are part of.
At the end of the campaign, the accumulated funds will be distributed across Golden Chick restaurants to support local school and teacher-led projects. These funds will cover classroom essentials and more significant items like desks and chairs, sports equipment, and field trip tickets.
Why We’re the Best Chicken Franchise in the QSR Industry
As a quick-service restaurant (QSR) franchise known for our signature Original Golden Tender™, a marinated chicken tenderloin that’s hand-battered and golden-fried to perfection, we’ve grown from a single restaurant in San Marcos, Texas, to over 225 locations over the past five decades.
This impressive growth is attributable to our commitment to quality, innovation, and customer satisfaction. A crucial part of Golden Chick’s strategy involves staying ahead of industry trends and continually innovating to meet changing consumer preferences.
Additionally, we’ve been in the QSR sector for several decades, meaning we have a well-established brand and a loyal customer base that contributes to our success and reputation. When you join our family, you’ll benefit from our strong support, which includes training programs, marketing guidance, and ongoing assistance with operations.
Take Advantage of Our Low Franchise Fees
- The franchise fee for your first location is $30,000, while all subsequent sites receive a discounted rate of $18,000 – a savings of 40%.
- Our royalty rate stands at 4% – the lowest in the chicken restaurant franchise industry.
- Advertising costs are set at 3%, with over two-thirds of these funds invested directly into the local market where your Golden Chick is established.
Whether you’re an experienced investor or someone venturing into restaurant franchise opportunities for the first time, Golden Chick offers a lucrative chance to leverage the trends shaping the future of the fast-food industry.
For more information, contact us today to learn more about the Golden Chick franchise opportunity.
