These days, quick service restaurants (QSRs), especially chicken franchise restaurants, are a popular option with more and more diners, as they continue to look for ways to enjoy fun, family-friendly meals at affordable price points. Opening a QSR franchise with Golden Chick is a terrific way to capitalize on our thriving industry and enjoy the numerous perks that come with partnering with a franchisor. As our franchisee, you’ll benefit from our expertise and decades of experience. But what exactly is the franchisor/franchisee relationship? What is expected of each and how do they work together toward a common goal? We’ll briefly answer those questions, here.
We’re Here to Support
One of the main benefits of opening a QSR chicken franchise with Golden Chick is the franchisor support you can count on as you grow your business. It starts with our pre-opening training that brings you up to speed on nearly everything you’ll need to know to run your restaurant successfully. You’ll learn to how to prepare our signature dishes, how to hire great staff, how to market your restaurant, and so much more! We’ll be on hand for your grand opening to ensure everything goes smoothly, and after that our Regional Directors will make periodic visits to your restaurant to discuss issues and help solve problems related to costs, quality assurance or any other topic that’s on your mind. We’re committed to your success — it’s that simple! In return, we’ll look to you to work hard, follow our business model, and continue to serve the best fried chicken out there!
We’re Here to Educate
It’s no accident that we’ve been in business for nearly 50 years. That kind of track record doesn’t happen unless you’re serious about providing the highest quality product to as many people as possible — and we’re proud to say, we’re doing just that! It would be easy to rest on our laurels, but we don’t.
Instead, we spend considerable time conducting industry research and development to ensure that our brand and our franchisees are not just current with prevailing tastes and trends, but ahead of them! We make sure to share our findings with our franchise partners, so they can continue to fully leverage our business model and make a name for themselves in our industry. We’re also here to listen to franchisees who have great ideas, important concerns, or have problems that need addressing.
We’re Here to Promote
Opening a QSR franchise with us grants you immediate access to all kinds of resources, including marketing and advertising materials that will help you get the word out and promote your new restaurant. But we don’t leave it all up to you; our marketing professionals are always busy creating campaigns that benefit all our franchisees, and our continuous demographic and industry research allows us to craft messages that reach your best customer and reiterate the value of our brand. We work with you, hand-in-hand, to spread the word about our wholesome menu of delicious comfort foods and will always be available to help you in your own marketing initiatives.
The bottom line is franchisors and franchisees need each other, and it’s this mutuality that defines the relationship and keeps the franchise model one of the very best ways to do business.
To find out more about the benefits of franchising with Golden Chick, get in touch today!