If you’re thinking of investing in a chicken restaurant franchise, it’s important to do your homework, because not all franchise opportunities are created equal. While it’s true that there are plenty of them to choose from, some investments are simply better than others. With that said, as you do your research and compare your choices, it’s a good idea to keep a few questions in mind. Here, we’ll look at three of them.
What Does the Industry Look Like?
Deciding to start a business can be an exciting and emotional process, but it’s important to try and remain objective, too. You don’t want to sink your hard-earned resources into a business that’s part of a stagnant industry. The good news is, investing in a chicken restaurant franchise with Golden Chick allows you to capitalize on a thriving market, one that shows little sign of slowing down! In fact, the demand for our honest, southern-style fried chicken has never been better, as more and more people discover the delicious goodness of our time-tested recipes. Joining the Golden Chick family means you’ll be part of a brand that is well-positioned to not only thrive in our industry, but help to define it!
Where Does the Brand Sit in That Industry?
Our fried chicken and other tasty dishes have been satisfying appetites and putting smiles on faces for nearly 50 years, which means when you become part of Golden Chick by investing in a chicken restaurant franchise with us, you’ll derive the immediate benefits of a recognized and established brand. Thousands of families across the country have been enjoying our menu of Golden Tenders, slow-roasted and crispy fried chicken, southern-fried catfish, and mouth-watering sides and extras, so much so that the Golden Chick name has become synonymous with old-fashioned goodness. People trust us to deliver delicious meals, every time!
What Corporate Support Can I Expect?
A key component of the franchise business model is training and support; in fact, it’s such an important aspect of the model that it helps to define the difference between becoming a franchisee and starting your small business from scratch. But here again, there are vast differences between franchise opportunities. Not all franchisor training and support is as comprehensive as ours. The Golden Chick difference includes:
- Assistance in the site selection process, grand opening, and post-opening support
- A list of approved equipment vendors with proven track records
- Effective marketing materials and programs
- A Franchise Advisory Committee that gives franchisees a voice on key issues
- Regional Directors who will make store visits to help solve problems related to costs, quality assurance, and other issues.
We believe it’s vital that all our franchisees receive comprehensive training and support, not just because they deserve it, but because the continued success of our brand depends on it. We also believe that when you compare options, the Golden Chick opportunity stands out from the competition in ways that make us a smart move for anyone thinking of joining our industry.
Ready to find out more about investing in a chicken restaurant franchise with Golden Chick? Get in touch today!