Owning more than one Golden Chick franchise is a great way to offer your community delicious and affordable meals. The rise of online ordering, food delivery services, and curbside pickup can help bring more customers to your restaurant — or have their meal delivered to them! It also underscores the importance of multi-unit training to ensure your franchise’s quality and consistency.
Owning multiple Golden Chick locations often leads to lower overall labor costs when the franchisee can develop and promote management from within their restaurants rather than recruiting seasoned QSR GMs and Assistant GM’s that then require Golden Chick training. Doing so can be a great way to promote growth opportunities and financial stability — for yourself and your employees. These benefits are just a few advantages of opening multiple locations.
Read on and learn more about the additional benefits of owning multiple units and how this could be a golden opportunity for you.
Be Open to Operating Multiple Golden Chick Franchises
According to Small Business Trends, there are several advantages to franchise ownership, beyond just multi-unit training. These often include increased profitability since the more successful locations can support others that may not be as busy and share resources. But perhaps one of the best reasons to own multiple franchises with a single brand is the chance to expand brand awareness and share the costs and benefits of a single marketing campaign.
Most business owners will tell you that getting the word out is critical to success. When your marketing dollar can go further, you’re one step ahead of the game, and Golden Chick multi-unit franchise owners know it!
Key Attributes of a Successful Multi-Unit Franchisee
As a multi-unit chicken franchise owner, there aren’t singular characteristics that make you more successful than your competitor. However, several traits can help increase your odds in a crowded business world. Multi-unit franchisees often have a pedigree that includes the following skills and attributes:
- Vision: Running a successful business begins when the idea first enters your mind. However, it takes strategic planning and actionable steps to make any dream a reality. Anyone capable of this should have what it takes to run multiple locations.
- Experience: Running a single location successfully is the foundation for managing multiple units because it means you have experience dealing with unexpected problems, leveraging the supply chain, and making intelligent business decisions will be crucial to multi-unit ownership. Many small business owners who become multi-unit franchisees can anticipate issues because of their prior experience.
- Financial skills: Most business owners who consider multi-unit training and expansion are likely to already have good financial sense. For those still building their business, money management software, smart budgeting, and knowing every aspect of your business’s financial health will help position you to take the next step.
Know Your Chicken Franchise Customer Base
During your partnership with Golden Chick, we’ll help you tap into robust demographic data to determine the best locations for your franchises. Golden Chick’s development staff can also help you find support resources like surveys and data analytics to get the “numbers behind the numbers.” By tapping into customer purchasing habits, you’ll better understand what motivates your customers and their menu priorities, so you can continue the high-quality service they’ve come to expect.
Contact us today to learn more about multi-unit training with your Golden Chick franchise.