Understandably, recent economic conditions have affected most industries negatively, with traditional restaurants most severely impacted. Interestingly enough, within the restaurant industry, QSR restaurants have proven to be more resistant to these economic complications. Additionally, franchise restaurants have been found to be more likely to return to “normal” revenue and profit levels than the typical small business eatery. These trends are some of the valuable aspects that make starting a chicken restaurant franchise with a Golden Chick such an attractive business venture.
Golden Chick has been open for business for over 50 years, allowing us to build a reputable brand name that resonates with consumers, even as we’ve expanded our reach through franchising. The brand recognition that we have built extends to the new franchisees that launch their business with us. This blog will share what the local communities we serve love about Golden Chick and how that makes our franchises such desirable businesses to launch and operate.
Chicken Ahead of its Time
Within the past few years, it has become widely apparent that one food item has surged to the top of mind for nearly every restaurant in the United States: chicken. This goes for both consumers and quick service restaurants (QSR) alike. The rise in consumer appetite for chicken in many of its different forms has sent QSRs scrambling to add new chicken-based items to their menu – even if they’ve never prepared or offered chicken as a menu item before!
At Golden Chick, chicken is not just a ‘fad’ item, only on the menu for a limited time because the mainstay options are not selling well. Golden Chick franchises are way ahead of the curve as we have specialized in serving hot, delicious chicken meals to our customers for decades. In turn, our loyal customer base has supported each new franchise location we have launched because they recognize that we actually know what we are doing when it comes to chicken.
More Than Chicken Alone
Just because we are experts in making tasty and authentic chicken dishes, don’t think the Golden Chick menu is one-dimensional! We use fresh ingredients to make salads and other side dishes that are also quite popular with our consumer base, giving them a well-rounded fast-casual dining experience with options to choose from.
Obviously, there are many business aspects involved in running a Golden Chick franchise beyond just the menu. As your franchisor, we are committed to assisting you with your business operations and providing ongoing training assistance as you need it, even after the doors of your franchise open for business. Golden Chick’s franchise business model also includes operational systems designed for helping your location achieve maximum profit and efficiency.
These examples are representative of just part of our industry-leading business model and top-tier franchisee support that both make a Golden Chick restaurant franchise such a great business venture for entrepreneurs like yourself!
Want to know what else makes our franchises such a hit with the areas they are in? Contact us today, and we’ll share the additional benefits of starting a Golden Chick franchise!