Each day, thousands of hard-working individuals decide they want to become their own bosses and start their own businesses — and we applaud them! We know how satisfying that decision can be. Still, many of them who are thinking about starting a chicken restaurant business rule out doing so as a franchisee because they have some preconceived ideas about franchising in general. But the truth is, franchising is a great way to do business, as demonstrated by the over 750,000 franchise establishments in the United States that open their doors every day. Here, we’ll take a look at three common myths associated with franchising and set the record straight.
I’m Interested in Starting a Chicken Restaurant Business but Franchises Are Too Restrictive!
Perhaps the most common assumption people make about partnering with a franchisor is that as a franchisee, you won’t have the freedom to run your business the way you choose.
Actually, nothing could be further from the truth. While Golden Chick, like all franchise brands, has certain guidelines and procedures that franchisees must follow, the fact is, we want you to be very much involved in the day-to-day operations of your restaurant. You’ll set the pace and determine the culture of your location, hiring who you want and delegating as little or as much responsibility as you see fit. You know your community best, so you’ll be in charge of meeting its needs, all while being able to count on our expertise and support. It doesn’t get better than that!
Yes, but Aren’t Franchises Too Expensive to Buy Into?
Whether you start from scratch or as a franchisee, opening any small business requires a financial investment, and that’s no different when you join the Golden Chick family. But what many people don’t know is that the investment you make in opening a chicken restaurant franchise with us means you get immediate access to our corporate support — resources such as volume purchasing power of materials, ingredients, packaging, beverages, and more. That alone should cover the amount you’ll pay in royalty. Additionally, you’ll be provided with proprietary manuals, professional marketing materials, and on-going consultant support, not to mention the intangibles like brand recognition and reputation. You’ll also immediately benefit from our time-tested business model and our comprehensive training to prepare you to do business and pave the way toward success. In short, franchising buys you the ability to be in business for yourself but not by yourself. When you factor in everything your franchise fee and royalties get you, the value becomes crystal clear.
Ok, but Franchise Businesses Are Just Too Risky an Investment, Right?
Starting any small business carries with it a certain amount of risk. But because of all the work that has already gone into them by the franchisor, franchises are actually less risky endeavors. Bugs have been worked out, best practices have been put in place, and the business model acts as a sort of roadmap for the franchisee to follow. Of course, no brand can guarantee its franchisees’ ultimate success. But when starting a chicken restaurant business with a name like Golden Chick, you can count on our deep knowledge and understanding of our industry to help you navigate the rewards and challenges of running your restaurant.
Opening a Golden Chick franchise is an exciting and rewarding endeavor — so let us help you! Reach out today for more information.
